Saw this article online and I just wanted to share it with you.
I love the comment of one reader: "For each complaint I have about my iphone i have 5 more reasons to use it." I agree!
Read on...
Study Reveals: High Brand Loyalty Among iPhone Users; BlackBerry Users Want To Switch To iPhone
Close to 40% of Blackberry owners plan to switch to an iPhone soon while nearly 90% of iPhone owners would prefer to stick to their brand when buying their next phone.
These are some of the interesting pointers revealed in a recent study conducted by market research firm, CrowdScience.
In this study, the firm analyzed the loyalty and satisfaction quotient of smartphone users and their inclination to move to other brands. While iPhone users displayed a very high level of satisfaction with only 9% of the users willing to trade their handset for a Nexus One, the loyalty factor was conspicuously absent among Blackberry users. Interestingly, the iPhone is not the only platform that enjoys such a high level of loyalty among users. The study found Android users to be equally likely to stick to their brand as their iPhone counterparts. However, only 33% of Blackberry users preferred to switch to Android compared to 40% preference for iPhones.
Smartphones are increasingly being used for personal purposes and the decline in popularity of Blackberry underlines just this fact. CrowdScience notes:
"These results show that the restlessness of Blackberry users with their current brand hasn't just been driven by the allure of iPhone. Rather, Blackberry as a brand just isn't garnering the loyalty seen with other mobile operating systems."
Ever since the iPhone launched in 2007, the device has revolutionized the cellular phone segment and it comes as no surprise that a wide majority of its users are still loyal to their brand.
from http://www.iphonehacks.com/2010/03/study-reveals-high-brand-loyalty-among-iphone-users-blackberry-users-want-to-switch-to-iphone.html
